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Naming

We tossed around name ideas in collaborative workshops. From simple "Maintenance Solutions" to abstract ideas like "Sinew." Trying to arrive at a name that is simple in an intelligent way. Not in stating the obvious way.

It needed to tell the story of a company built to help you manage the complexities of organizing, planning and optimizing the maintenance management of your company. Be it a car fleet, manufacturing machinery or Hospital equipment.

The game-changer was "Supervision," a direct maintenance synonym. This led to "svision," an abbreviation that, through onomatopoeia, helped unify our newly defined values: "Smart, Seamless, Supervision."

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Visual Identity

Following the Naming process, it was time to translate "Smart, Seamless, Supervision" into Visual language. We started with a wordmark. The onomatopoeia of "s" words, provided a visual anchor. We emphasised it with a bold colour and a cut to make it feel like a seamless part of svision.The wordmark uses a geometric typeface for a technical touch, the same typeface is utilized for all communications.

A simple three-colour palette proves less is more, giving us a trustworthy air of simplicity. While providing a strong contrast in all combinations.

It all fits into a modular layout system, just like all maintenance needs fit into svision. We summarised all this into a concise brand guideline document to ensure consistency in all communication.

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Marketing materials

With the guidelines defined. We paired up with a Mexico-based marketing agency, and shaped marketing communications – social media posts, email marketing, and printed materials – all aimed at getting our audience excited about the change happening. The main tagline summarizes it best;Same years of experience new vision!

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Impact

More than a name change or a visual refresh. This project was a visual mark of a strategic shift and a renewal of svision's promise to their customers.

A demerger can be a turbulent time for a business, the fast-paced change if not handled correctly, can lead to a loss of image in the client's eyes. Happily with all the combined efforts "svision" rolled out successfully to 10,000 companies worldwide.

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