BKO23
BrainlyKickOff23
For the first time in almost 3 years, the entire company comes together. A business event designed to align and inspire.
Our overarching theme for this sub-brand was "One Brainly". The main challenge was to create something fresh. Yet seamlessly fitting into the existing Brainly guidelines.
The first step was to analyse the existing sub-brands. This helped establish certain patterns, exclude simple Brainly logo modifications and establish our concept.
Simple typographic BKO Wordmark, symbolizing unity "One Brainly". With the flexibility to update yearly and work alongside the original Brainly Wordmark. That is why we have the geometric shapes coming together. Meeting at the edge of legibility, united by the triangle, forming something more than a sum of its parts.